Honeycomb

Brand Guide

Honeycomb Credit

Guidelines for how Honeycomb Credit looks, sounds, and feels — everything you need to represent the brand consistently across marketing, partner, and product surfaces.

01

Positioning

What We Stand For

Community-Powered Growth

What We Offer

Shared mission. Shared returns.
Growing businesses through fast, fair, community-powered funding.

Honeycomb Credit is the home for mission-driven investing where businesses meet investors seeking impact and returns. Across every cause and community, every investment reflects a conviction — and earns predictable quarterly returns. Business owners get something traditional lending never offers: trust. Capital in their hands, terms they control, and a community of investors who chose them because they share the mission.

Investors

Earn on your impact.

Honeycomb lets investors direct capital toward the causes and communities they believe in, from local economic empowerment to clean energy. Every deal is vetted, categorized by stage, and tagged by the impact it makes. Earn 5–15% quarterly returns from community capital, not stock market volatility. Build a portfolio that reflects your values and pays you back.

Business Owners

Funding on your terms, backed by people not banks.

Honeycomb gives business owners fast, fair capital from customers, neighbors, and impact-investors who believe in you. No vendor approvals, no purchase requests, no one telling you how to spend it. Set your own rate, choose your terms, and grow with a community of investors who chose you because they’re invested in more than a return.

03

Color

Warm, grounded, and confident. Click any swatch or gradient to copy its value.

Brand colors

Five core colors that anchor the brand — used across logos, marketing, and product surfaces.

Primary usage ratio

A reference for how brand colors should appear in proportion across marketing applications — predominantly neutral with controlled moments of brand color.

25%
25%
30%
10%
  • White#FFFFFF25%
  • Stone 2#EFEBE325%
  • Honey 1#FFDE1730%
  • Grey 9#18181B10%
  • Lavender 4#3B07645%
  • Grass 3#15803D5%

Primary palette

Brand Primary / Honey

Brand Secondary / Lavender

Stone Neutrals / Stone

Grey Neutrals / Grey

Secondary palette

Grass

Sky

Sea

Gradients

Lavender Gradient

#6B21A8 → #3B0764

Honey Gradient

#FFDE17 → #CA8A04

Sea Gradient

#0D9488 → #134E4A

Grass Gradient

#16A34A → #14532D

Stone Gradient

#FCFAF6 → #E1DBCE

For semantic token names and dark-mode pairings, see /colors in the design system.

04

Color combinations

Recommended foreground colors for each common background, organized by intent (Body, Secondary, Accent) and annotated with WCAG contrast ratios so the section also functions as a legibility check.

On White / Stone 4

Body

Hh

Grey 9

#18181B

17.0:1 · AAA

Secondary

Hh

Stone 6

#847F77

3.8:1 · AA Large

Accent

Hh

Lavender 2

#6B21A8

8.4:1 · AAA

Accent

Hh

Honey 2

#EAB308

1.8:1 · Fail

Accent

Hh

Grass 2

#16A34A

3.2:1 · AA Large

On Black

Body

Hh

Stone 1 / White

#F8F5EF

16.3:1 · AAA

Secondary

Hh

Grey 4

#A1A1AA

6.9:1 · AA

Accent

Hh

Honey 1

#FFDE17

13.3:1 · AAA

Accent

Hh

Grass 2

#16A34A

5.4:1 · AA

Accent

Hh

Lavender 1

#A855F7

4.5:1 · AA Large

On Honey 1

Body

Hh

Grey 9

#18181B

13.3:1 · AAA

Secondary

Hh

Stone 7

#585450

5.6:1 · AA

Accent

Hh

Lavender 2

#6B21A8

6.5:1 · AA

On Lavender 3

Body

Hh

Stone 1 / White

#F8F5EF

11.3:1 · AAA

Secondary

Hh

Stone 4

#C9C3B8

7.0:1 · AA

Accent

Hh

Honey 1

#FFDE17

9.2:1 · AAA

On Grass 3

Body

Hh

Stone 1 / White

#F8F5EF

4.6:1 · AA

Secondary

Hh

Grass 0

#86EFAC

3.6:1 · AA Large

Accent

Hh

Honey 1

#FFDE17

3.8:1 · AA Large

On Sky 3

Body

Hh

Stone 1 / White

#F8F5EF

8.7:1 · AAA

Secondary

Hh

Sky 0

#7DD3FC

5.7:1 · AA

Accent

Hh

Honey 1

#FFDE17

7.1:1 · AAA

On Sea 3

Body

Hh

Stone 1 / White

#F8F5EF

5.0:1 · AA

Secondary

Hh

Sea 0

#5EEAD4

3.7:1 · AA Large

Accent

Hh

Honey 1

#FFDE17

4.1:1 · AA Large

05

Typography

A single typeface family — Geist — used across headings and body. Variable weight handles emphasis without introducing a second face.

Heading — Geist, 600

Community-Powered Growth

Subhead — Paragraph Large, Geist, 400

Funding on your terms, backed by people, not banks.

Body — Geist, 400

Honeycomb Credit helps small businesses raise loan capital from the people who know them best — their customers, their community, and investors who believe in main street.

Mono — Geist Mono, 400

APR 9.5% · Term 36 months · Min investment $100

For the full type scale, see /typography.

06

Voice & tone

How Honeycomb sounds in writing. Plain, warm, direct — the voice of a knowledgeable neighbor.

We say

TODOList ~8 phrases or word choices that reflect Honeycomb's voice (e.g., “back local business”, “build with the community”).

We don't say

TODOList ~8 phrases to avoid (e.g., financial-services jargon, hype-y language).
TODOAdd 3–4 example passages showing voice in different contexts: marketing landing copy, transactional email, error message.

07

Photography & imagery

The kinds of images that look and feel like Honeycomb.

TODOSwap placeholder tiles for real imagery. Add a short paragraph describing the visual direction (lighting, subjects, treatment) and a do / don't pair.

08

Iconography

Lucide is the icon set. Consistent stroke, 1.5px weight, square corners — keeping the wordmark's warmth without going overly playful.

For the full icon catalog and sizing conventions, see /icons
TODOAdd do / don't notes for icon usage — pairing with text, sizing in buttons vs. standalone, when to use filled vs. outline variants.

09

Downloads

Master files for partners, vendors, and press.

TODOUpload real download files to public/brand/ and enable each Button by wrapping in <a href="/brand/..." download>.